Athena Marketing’s Nancy Lashley has invented a way to make marketing dentistry fun, exciting, and pain-free. With a dental marketing plan second to none your Dental practice can evolve with the times. Dental practices both large and small are quickly learning the importance of high quality marketing to inform the public of the variety of solutions and choices that are available in today’s dentistry. Athenamarketing.com is where Nancy Lashley pulls it all together to share her knowledge on marketing dentists. Imagine how powerful it would be to combine your highly respected professional Dental knowledge with Athena advertising’s Dental practice identity approach. This union can only return two results – attracting new patients and a highly professional presence! Check out Nancy Lashley’s online portfolio of dental logos, printed materials, ads, brochures, newsletters, websites and other Dental projects.

Are you looking for an effective way to attract new patients? The right patients? Are you looking for a way to be the YOU that you know you are? Then visit Athenamarketing.com to learn how Nancy Lashley at Athena Marketing can introduce you to her bag of tricks – elements, tools, methods and her phenomenal dental marketing plan. In the old days, marketing dentists was considered taboo. Today, dental marketing is a necessity, especially for the smaller Dental practices. The marketing dentistry field is one of uniqueness and comprehensiveness. That’s why Athena Marketing is here to assist you through the process.
Looking for just the right look? That something, that somehow in the limited arena of the two dimensions of paper, print, website, film, TV, and movie ads captures the multi-dimensional aspect of your unique abilities, captures the nuances of your practice’s dental experience, captures you? Athena advertising’s high quality custom dental logos are designed with your specific practice in mind. And it is, oh so, fun. And fast. Within three magical days, you can see yourself on paper. No long laborious back and forth, questioning – wondering -- is this right. Like magic it is you and you know it. Let this new look, this you that you knew you could be, be only the first step along the trail that will take you and your practice to heights you have only wished for. Turn your wishes into a plan. Turn your dream into a vision. Turn your qualities into a brand. Athena Marketing helps you attract new patients by building the right dental marketing solution that meets the specific needs of your Dental practice. Now is the time. You know you are ready. Your ducks are in a row. You need only let the world know. Nancy Lashley’s innovative approach to marketing dentistry takes your Dental practice to the next level. She helps you go where you have never gone before. Her passion for marketing dentists is a key factor in helping you increase your practice’s bottom line. And you experience more satisfaction than ever. You become more of who you are. A look and a plan. That’s all it takes. Your unique identity, coupled with Nancy’s dental marketing plans, mean you are second to none. Finally the elements, tools, methods, and plan that will allow you to reach out, to find those people who are meant to be a part of your Dental family. Visit Athenamarketing.com to read more about Nancy Lashley’s creative approach to Marketing for dentists.

Marketing dentistry and marketing a Dental practice is not taught in Dental school. So how do you know where to begin? At Athenamarketing.com, Nancy Lashley will show you the light with a beginner’s course in Dental marketing 101, articles on how to market your Dental practice and an extensive online portfolio of dental logos, websites and other projects done by Nancy Lashley of Athena advertising. As a dentist marketing yourself, you need to understand the basics of marketing a small personal service business. And Marketing for dentists is not easy, but it can be fun and profitable – just ask the dozens of happy clients across the US that have worked with Athena Marketing since Nancy Lashley began the company in 2002 at the age of 25. Marketing dentistry has been Nancy’s passion since she worked as an assistant and later designer and event coordinator for her parents in her early 20’s. Having taught herself graphic design, she went on to invent a Marketing plan that is unlike any other ever used in dentistry. Tracking everything from new patient flow to return on investment, to budgeting and tracking estimates verses actuals, Athena’s Marketing plan will blow you out of the water and onto the path that will get you to your goals. Athena Marketing will take the best of who you are, the practice you’ve created, the team you’ve honed and the skill you possess and package that with your specific perfect new patient in mind. Don’t get left behind – dentistry is no longer about the service of dentistry that you can provide. It’s about the experience your patients can expect and indeed look forward to. Athena’s job is to make sure that your marketing message is in direct line with who you really are, what you really want and what you can do.
Nancy Lashley is founder and president of Athena Marketing, Inc. Athena specializes in cutting-edge marketing consulting, marketing plans, customized identities, and branding for cosmetic dental practices nationwide. Nancy began Athena Marketing at the age of 25 and has just started getting a few gray hairs (and is very happy about it.) Raised by dental consultants, she thinks like a consultant and creates brands only to achieve a specific goal. This is rare; most properly trained designers go the other way around – cool design first, making it mean something second. Absolutely everything you’ve seen and read in this website was written by (testimonials excepted), designed by, laid out and hand-produced by Nancy Lashley, aka Athena of Athena Marketing. All of the photographs were taken by and/or athenaed by Nancy (including herself, of course). Every Identity was designed by Nancy, and the Marketing Plan Spreadsheet and Synopsis were invented by Nancy. Nancy has served as advisor to the American Academy of Cosmetic Dentistry’s Public Relations Committee from 2004-2007 and donates her services to helping the Academy promote itself to the dental industry and consumers alike. She designed the new AACD website in 2006, and began working with the Rebranding Team in 2008. She is also an author and lecturer on dental marketing and has created several dental marketing products to help dentists realize their vision.