Marketing dentistry and marketing a Dental practice is not taught in Dental school. So how do you know where to begin? At Athenamarketing.com, Nancy Lashley will show you the light with a beginner’s course in Dental marketing 101, articles on how to market your Dental practice and an extensive online portfolio of dental logos, websites and other projects done by Nancy Lashley of Athena advertising. As a dentist marketing yourself, you need to understand the basics of marketing a small personal service business. And Marketing for dentists is not easy, but it can be fun and profitable – just ask the dozens of happy clients across the US that have worked with Athena Marketing since Nancy Lashley began the company in 2002 at the age of 25. Marketing dentistry has been Nancy’s passion since she worked as an assistant and later designer and event coordinator for her parents in her early 20’s. Having taught herself graphic design, she went on to invent a Marketing plan that is unlike any other ever used in dentistry. Tracking everything from new patient flow to return on investment, to budgeting and tracking estimates verses actuals, Athena’s Marketing plan will blow you out of the water and onto the path that will get you to your goals. Athena Marketing will take the best of who you are, the practice you’ve created, the team you’ve honed and the skill you possess and package that with your specific perfect new patient in mind. Don’t get left behind – dentistry is no longer about the service of dentistry that you can provide. It’s about the experience your patients can expect and indeed look forward to. Athena’s job is to make sure that your marketing message is in direct line with who you really are, what you really want and what you can do.